Marketing

About Hightouch

Hightouch is an Agentic Marketing Platform powered by the industry-leading Composable CDP. With complete brand context, customer data, and performance history in one place, every marketer finally has the power to build and ship end-to-end campaigns themselves. Teams move faster, stay on brand, and get AI marketing that actually works.

Founded in 2019 and headquartered in San Francisco, Hightouch enables marketing teams to analyze performance, brainstorm ideas, and generate creative at a speed and quality that wasn't previously possible.

Named a Leader in the 2026 Gartner® Magic Quadrant™ for Customer Data Platforms, Hightouch is trusted by leading enterprises like Domino's, Spotify, Aritzia, Cars.com, Ramp, and PetSmart.

At Hightouch, our mission is to help our customers leverage data and AI to grow their businesses. The team is ambitious, impact-driven, efficient — and we believe humility, kindness, and compassion are essential to our success. If you're energized by velocity, obsessed with raising the bar, and want to build alongside people who care deeply about each other and our customers, we'd love to meet you.

About the role

We're looking for a Senior Copywriter who is, above all else, genuinely phenomenal with words: clever, precise, and able to write copy that makes people stop in their tracks. For us, that starts long before the words hit the page. What you’ll bring to the table is not only great writing, but also great thinking: You can see what's underneath an ask, push concepts somewhere new, and bring a creative point of view.

You’ll play a central role in defining how Hightouch sounds in the world, from billboard headlines to web copy, to being the voice behind campaigns, launches, and activations that make marketers stop scrolling. You'll partner with design and video as a creative equal, knowing how to flex across formats while keeping things unmistakably Hightouch, and care for our voice as a system, not just a vibe (although vibes are good, too).

What You'll Do

• Write and edit copy with expert craft across channels, like brand campaigns, OOH, ads, videos, landing pages, social, email, and events.
• Go beyond briefs to understand the ask deeply, bring fresh angles, and push the work past what was originally requested.
• Partner with design and video, knowing when a line unlocks a visual and when the visual is doing the work and copy should step aside.
• Maintain Hightouch's brand voice as a system, including building consistency, noticing where we sound flat, and proposing something better.
• Represent your work internally with strong executive presence, while bringing flexibility and collaboration to the table
• Work with marketing teams across disciplines, serving as a trusted editor and supporting launches, understanding our products, and optimizing our campaigns.
• Use AI to scale volume and iteration, help others keep their writing on point, and ensure it doesn't flatten our voice or lower our standards.

What We're Looking For

• 5-7 years of copywriting experience at an agency or in-house; ideally you bring tech experience, the ability to understand complex topics, and excitement to work at a growing startup.
• Genuinely exceptional with words, with a high bar for craft and strategy. You bring strong instincts for tone and voice, and a portfolio that proves it.
• The ability to think conceptually. You know how to understand the lay of the land internally, what’s happening externally, and connect the dots in breakthrough ways.
• Comfort across a range of formats and channels, and the fluency to know what changes (and what stays fixed) when you move between them
• Strong instincts for how copy and visual work together. You know how a well-chosen word can change what an image means.
• Comfort with ambiguity and a collaborative, low-ego working style. You take and give feedback well, build on others' ideas, and don't get precious about your work.

Why Hightouch

• High-impact role where your copy will be out in the world, in places like OOH campaigns, conference activations, the website, digital ads, and more.
• Real scope to shape what Hightouch sounds like. We're building brand presence at scale, and this person will have genuine influence over that.
• Fast-paced startup environment where good ideas move quickly from concept to execution and back again.
• A team that cares deeply about craft and gives you real, specific feedback to get sharper.

The salary range for this position is $150,000 - $175,000 USD per year, which is location independent in accordance with our remote-first policy. We also offer meaningful equity compensation in the form of ISO options, and offer early exercise and a 10-year post-termination exercise window.

E-Verify Statement

Hightouch participates in E-Verify. After you join the team, we'll verify your eligibility to work in the U.S. by submitting information from your Form I-9 to the Social Security Administration and, if needed, the Department of Homeland Security. This process happens post-hire only — we never use E-Verify to pre-screen applicants.

E-Verify Notice
E-Verify Notice (Spanish)
Right to Work Notice
Right to Work Notice (Spanish)

Canonical is a leading provider of open source software and operating systems to the global enterprise and technology markets. Our platform, Ubuntu, is very widely used in breakthrough enterprise initiatives such as public cloud, data science, AI, engineering innovation and IoT. Our customers include the world's leading public cloud and silicon providers, and industry leaders in many sectors. The company is a pioneer of global distributed collaboration, with 1200+ colleagues in 75+ countries and very few office based roles. Teams meet two to four times yearly in person, in interesting locations around the world, to align on strategy and execution.

The company is founder led, profitable and growing.

Marketers at Canonical are brand stewards and demand creators. They transform complex open-source technology into messages, stories, and strategies that shape the market understanding of our vision. Some focus on differentiated product and portfolio positioning; others specialize in account-based engagement, partner and alliance messaging, or product-led growth. Whatever their specialization, each marketer works as part of a cross-functional unit, contributing campaigns and insights that help the company learn and grow faster.

We have a bias for action, focus efforts on the most impactful activities, and take ownership of our results. We work across long buying cycles, balance storytelling with data, design experiments, track outcomes, and iterate rapidly to find what works.

Marketers at Canonical don’t just promote open source; they amplify it, ensuring our innovations reach the right people, at the right time, with clarity and purpose from developers to decision makers.

As an experienced marketer at Canonical, you’ll lead cross-disciplinary teams of product, partner, or sales professionals in your specific area, from establishing priorities and strategies with senior stakeholders to delivering on integrated campaigns. We are looking for both generalists who want to take ownership of a product portfolio or channel, and for specialists who can help the whole team excel in their domain of expertise.

Location: This is a globally remote role; you can be based in EMEA, APAC, or the Americas, depending on the team’s location.

The role entails

You will take ownership of one of our core marketing tracks and lead both strategy and execution. You’ll ensure campaigns land, launches succeed, and adoption grows, while contributing to the broader go-to-market engine.

You will:

• Lead GTM strategy and campaign execution in your functional area
• Align with product, sales, content, and partner teams to deliver integrated plans
• Shape messaging, positioning, and assets that resonate with customers
• Design and run experiments to test your hypothesis
• Drive major launches, marketing initiatives, and growth programs
• Run reviews and retrospectives to improve performance and impact
• Mentor colleagues, strengthen the function, and set high standards for delivery

What we are looking for in you

• Strong written and verbal communication in English
• Exceptional academic track record from high school and university
• Proven experience in B2B marketing, ideally in software, SaaS, or open source
• Strong track record shaping go-to-market strategy, messaging, and campaigns that move the pipeline
• Fast adaptation to change and new technology adoption in marketing
• A leader, growing and elevating others across the organization
• A solid eye for ROI and effective budget management
• Ability to influence and align stakeholders across the organization
• Excellent communication and storytelling skills for technical solutions
• Skilled at managing complex projects and leading cross-functional teams
• Comfortable using data to evaluate campaigns and refine strategy
• Proactive, outcome-driven, and confident, operating independently at a global scale

Nice-to-have skills

• Background in sales-led or ecosystem growth
• Familiarity with ABM (Account-Based Marketing) approaches
• Experience leading go-to-market efforts across a large product portfolio
• Experience managing budgets, agencies, or external vendors
• Understanding of open source communities and business models
• Experience mentoring or leading junior marketers

What we offer you

Your base pay will depend on various factors including your geographical location, level of experience, knowledge and skills. In addition to the benefits above, certain roles are also eligible for additional benefits and rewards including annual bonuses and sales incentives based on revenue or utilization. Our compensation philosophy is to ensure equity right across our global workforce.
In addition to a competitive base pay, we provide all team members with additional benefits, which reflect our values and ideals. Please note that additional benefits may apply depending on the work location and, for more information on these, please ask your Talent Partner.

🏠Fully remote working environment - we’ve been working remotely since 2004!

📚Personal learning and development budget of 2,000 USD per annum

💰Annual compensation review

🏆Recognition rewards

🏝 Annual holiday leave

👶Parental Leave

🧑‍💼Employee Assistance Programme

🧳Opportunity to travel to new locations to meet colleagues at ‘sprints’

About Canonical

Canonical is a pioneering tech firm at the forefront of the global move to open source. As the company that publishes Ubuntu, one of the most important open-source projects and the platform for AI, IoT, and the cloud, we are changing the world of software. We recruit on a global basis and set a very high standard for people joining the company. We expect excellence; in order to succeed, we need to be the best at what we do. Most colleagues at Canonical have worked from home since our inception in 2004.​ Working here is a step into the future and will challenge you to think differently, work smarter, learn new skills, and raise your game.

Canonical is an equal opportunity employer

We are proud to foster a workplace free from discrimination. Diversity of experience, perspectives, and background create a better work environment and better products. Whatever your identity, we will give your application fair consideration.

#LI-remote

GiveDirectly has delivered more than $1B in cash directly to 2+ million people living in poverty across 15 countries since 2011. We believe cash transfers are one of the most scalable, cost-effective, and dignified forms of aid, with the research to back it up. Our work has been covered by The Economist, NPR, TED, and The Washington Post. We are one of Time100’s Most Influential Companies of 2026.

Our culture is candid, analytical, and non-hierarchical. We support high ownership and real professional growth. Curious about what it's really like to work here? Read our values and hear from the people who do. If they resonate, this could be a great fit!

How this role supports our overall strategy:

The #1 obstacle to GiveDirectly increasing our impact is that donors still don’t know about or buy-in to direct cash transfers. This role is fundamental to solving that problem, by growing awareness of cash as an effective aid intervention and generating interest from catalytic donors.

This year, we’re focused on ensuring direct cash and GiveDirectly are gaining fast, targeted visibility and understanding among high value audiences. Two of our main tools for doing this are earned media coverage and collaborations with influencers, surrogates, thought leaders.

What this role will do:

This position will be responsible for pitching GiveDirectly programs and research to key media and thought leaders, reporting directly to the Senior Manager of Media and Strategic Communications. This person will be pitching traditional media and supporting GiveDirectly’s surrogate strategy — cultivating relationships with public intellectuals, newsletter writers, podcasters, and other content creators who can serve as credible, independent advocates for cash transfers to high-value audiences. It is a role that spans lead generation research, writing pitches, prepping spokespeople, tracking progress over time.

In addition, this person will help build the infrastructure that makes the team smarter and faster. This includes maintaining and improving internal systems and being the in-team expert on AI-powered tools and automation.

What strong candidates should spike on:

• Execution: Have high accountability to outcomes (quantitative and qualitative) while balancing attention to detail with short timelines
• Details: Deliver high-quality communications products to both internal and external stakeholders
• Narrative: Hold a high bar for what’s interesting to journalists and public audiences, never sending things that smell like “PR” or AI-generated spam
• Curiosity: Stay on top of emerging media trends and AI capabilities — always looking for a better way to achieve outcomes or improve understanding of direct cash aid through earned media.

Responsibilities

These responsibilities are a starting point; we expect them to evolve as the person in this role helps shape it:

Media Pitching & Placement

• Pitch Across All Contexts: Support media pitching and surrogate engagement across GiveDirectly's core work — rapid-response emergency cash moments, new research, and innovative programs. This includes traditional and non-traditional outlets (newsletters, podcasts, YouTubers, public intellectuals) whose audiences overlap with our donor targets.
• Build and Manage Relationships: Develop ongoing relationships with journalists, editors, producers, and thought leaders — including coordinating media visits with in-country teams.
• Track from Pitch to Placement: Work with the wider Marketing team to package GiveDirectly's work into angles that break through editorially. Keep stakeholders informed at every stage; update status and flag risks early.

Media Research and Analysis

• Reporter Research and Prospecting: Research the background of traditional and new media reporters and surrogates — especially in the prospecting phase — to ensure pitches break through and match up with their personal stakes and editorial interests.
• Donor Media Research: Conduct ongoing research on media outlets consumed by GiveDirectly’s donors and targets— gaining a deeper knowledge of each outlet’s editorial voice, content patterns, and how GD’s story best fits.
• Media Monitoring: Read key newsletters, verticals, and media sources regularly; share roundups and flag opportunities with the broader communications team; build AI tools that make this scalable and fast.

Internal Systems and Team Support

• AI and Automation: Provide deep support to the team’s AI and automation toolkit — identify ways to streamline repetitive work, stay current on emerging tools, and be able to pilot new workflows with manager guidance that make the communications team faster and smarter (Note: GiveDirectly works on Claude)
• Coverage Tracking: Log, monitor, and analyze coverage in Airtable; ensure the system is a reliable, up-to-date source of truth for media activity so senior leadership know the status of GiveDirectly's pipeline and can easily find relevant materials.
• Pipeline Management: Keep the media and outreach pipeline clean in Salesforce — making sure outlets, reporters, and prospects are in the system correctly, that leads don’t get lost or stale, and that statuses are current

Qualifications & Experience (Must Haves)

• 2-4 years of experience in communications, media, content marketing, journalism, market research, or related fields
• Compelling experience at desk research — able to make sense of opportunities and leads within an opaque industry
• Strong familiarity with traditional and non-traditional media and content creators in the United States
• Experience with AI tools for research, writing, and workflow automation
• Exceptional project management skills, with a demonstrated ability to manage multiple workflows simultaneously
• Excellent verbal and written skills, with a focus on concise and intentional communication
• Ability to “think” like a journalist — telling a compelling story and communicating why it matters without setting off their PR alarm
• Comfort with systems and tools — Airtable and other CRMs — and a disposition toward building better workflows, not just following existing ones
• Alignment with GiveDirectly Values and active demonstration of our core competencies: emotional intelligence, problem solving, project management, follow-through, and fostering inclusivity.

Nice to Haves

• Familiarity with the Substack, podcast, and YouTube — especially voices in EA, tech, and finance.
• Experience in influencer campaigns and partnerships
• Familiarity with traditional and new media in European and Middle Eastern markets.
• Based in a major journalist & thought leader hub for in person meetings, e.g. NYC, SF, London, Nairobi, DC, LA, Chicago, Boston, Austin, Amsterdam, etc.

Compensation

At GiveDirectly, we strive to pay our employees generously and equitably. We use an accredited third party salary aggregator to calculate what we believe to be competitive pay based on role, location, and cost of living. We also have a no negotiation policy to ensure we are paying staff equitably across roles. Read more about our compensation philosophy here.

Unless otherwise noted, the benefits stipend may be used to cover benefits or taken as additional taxable income.

United States

• Base Salary: $74,900
• Bonus at Target Performance: 10% (~$7,490 with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be $8,763)
• Estimated Total Compensation at Target: $82,390+
• Annual Benefits Stipend: $21,393

United Kingdom

• Base Salary: £47,800
• Bonus at Target Performance: 10% (~£4,780 with potential for upside. For reference, with the organization’s current performance multiplier, this amount would be £5,593)
• Estimated Total Compensation at Target: £52,580
• Annual Benefits Stipend: £2,760

Kenya

• Base Salary: $42,000
• Bonus at Target Performance: 10% (~$4,200, with potential for upside. For reference, with the organization's current performance multiplier, this amount would be $4,914 in 2025)
• Estimated Total Compensation at Target: $46,200+

Why work at GiveDirectly?

At GiveDirectly, we work to ensure that you have everything you need to excel in your role and on your team, including:

• A supportive team that works hard and cares hard
• A robust health benefits plan (exact details will vary by country)
• Flexible paid time off that staff is encouraged to take
• Allowances for desk set-up and learning and development

#LI-REMOTE

Working at GiveDirectly

GiveDirectly is an Equal Opportunity Employer. All qualified applicants are considered for employment without regard to the person’s race, color, religion, national origin, sex, sexual orientation, age, marital status, veteran status, disability, or any other characteristic protected by applicable law.

Flagging for US applicants: We invite you to "Know Your Rights" as an applicant.

Commitment to Safeguarding

As a global organization working with communities to eliminate extreme poverty, GiveDirectly takes the safeguarding of its recipients, staff, and partners seriously. To that end, GiveDirectly is a member of the Misconduct Disclosure Scheme, and will systematically check with previous employers about any abuse or misconduct related matters involving potential new hires. We may also employ other robust pre-hire screens, including in-depth reference checks, criminal background checks, and sanctions screens.

These efforts help us continue to build and maintain trust with the communities we work with, and prevent abuse to our recipients and staff.

**GD is committed to observing all local, national and international laws that protect people and basic human rights of all. GD is committed to a policy of “zero tolerance when it comes to preventing, reporting, or responding to any form of abuse or exploitation.” and expects anyone who works for GD to uphold the protection and safeguarding of our recipients as a priority.**

Reasonable Accommodations

We are committed to fostering an inclusive and accessible work environment. If you require any accommodations during the application or interview process, or to perform the essential functions of the role, please email us at careers@givedirectly.org with the email subject “Accommodation Needed”. We will work with you to ensure reasonable accommodations are made to support your needs.

Want to put your best foot forward on your GiveDirectly application? Take a look at our Candidate Application Prep Guide!